Vantage Personal Care Launches 16 New Formulas

Visit booth 109 to learn how Vantage delivers personal care that accompanies consumers in each state of their life journey.

“Vantage, Your Life Choice” is the latest concept presented by the company, illustrating how Vantage Personal Care (booth 109) delivers personal care that accompany consumers in each stage of their life journey to fulfill their needs and aspirations.

At the heart of the stand is the celebration of generational beauty. Recognizing the unique characteristics, preferences and challenges of each generation, Vantage Personal Care introduces 16 new formulation that span from GenAlpha to Boomers. The formulations not only address the diverse skin care and beauty needs of each generation but also celebrate the beauty of aging gracefully.

New ingredients from Vantage Personal Care include:

Curazelic 44

The popularity of azelaic acid as a versatile ingredient to help reduce skin blemishes and skin dullness has been on the constant rise for the past few years. In North America, 150K searches for this active occur every month. But the ingredient has proven very challenging to formulate with, especially in rinse-off formulations. Curacelic 44 is a novel form of solubilized azelaic acid for improved performance in face cleansers and clear formulations. The liquid ingredient is readily pourable and is easily incorporated in clear toners, face cleansers or gel formulations.

Metaupon EZ Amibio

Developing sulfate-free rinse-off formulations requires the combination of several co-surfactants in order to meet the sensory and performance expectations of consumers. Metaupon EZ Amibio is a new optimized surfactant blends that combines sarcosinate and taurate surfactants in a clear and easily pourable liquid form. This surfactant is highly versatile and can be used in a broad range of formulations from face cleansers to body wash or shampoos. Metaupon EZ Amibio provides a rich, creamy and abundant foam that leaves a soft silky after-feel on the skin and provide an elevated cleansing experience. In shampoo applications, the surfactant system provides frizz control and conditioning benefits.

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